ATLANTA (CEDIA Expo 2010, Booth 2406) - Sept. 23, 2010 - Epson America today announced its entry into a new home theater projector market with three 1080p 3LCD™ Reflective home theater projectors, the PowerLite® Pro Cinema 61000 and 31000, and Home Cinema 21000. Designed for custom installers and home theater aficionados, these projectors feature the world’s first 3LCD Reflective technology, along with Epson’s UltraBlack™ technology for exceptional picture quality and astounding contrast ratios. The Home Cinema 21000 and Pro Cinema 31000 achieve a 500,000:1 dynamic contrast ratio while the Pro Cinema 61000 produces the world’s first mega contrast ratio of up to 1,000,000:1[i].

With Epson’s newly developed 3LCD Reflective technology, along with fully optimized high contrast ratios, these projectors deliver the deepest blacks and brightest whites. As the number-one selling projector brand worldwide[ii], Epson created 3LCD Reflective technology based on its established transmissive HTPS technology to deliver advanced video quality with higher contrast ratios, richer colors, smoother gradation, and enhanced black levels. In addition, each model features a dual-layer auto iris, built-in IDT HQV Vida™ Video Processor and PW390 video scaler, and Epson’s Super-resolution and FineFrame™ technologies to deliver state-of-the-art performance and image quality in each of their respective categories. This new series of home theater projectors also delivers a smaller footprint[iii] and center lens design, as well as powered zoom, focus and lens memory to ensure a range of installation options and flexibility.

"We are very excited to debut our new home theater projector line-up to the custom installation channel," said Marge Ang, senior product manager, Epson America. "These powerful, feature-packed projectors demonstrate Epson’s commitment to provide dealers with top-of-the-line products that allow them to design customized home entertainment systems for their customers."

Epson’s flagship Pro Cinema 61000 offers a new ultra-fast, dual-layered auto-iris to control light reduction rates to reach up to 1,000,000:1 contrast ratio. It also includes a host of value-added features, including ISF calibration, color isolation, new color modes and new networking features for installers to access an easy remote management system to minimize down time for consumers. Encased in an elegant black design with a copper lens ring and priced in the sub-$7,000 category, the Pro Cinema 61000 is designed for AV elitists looking for top-of-the-line home entertainment quality and performance.

The Pro Cinema 31000 and Home Cinema 21000 round out Epson’s mid-level offerings in the sub-$4,500 and sub-$3,300 categories, respectively. Available in black with a silver lens ring, the Pro Cinema 31000 offers 500,000:1 contrast ratio as well as the professional-level ISF Certification color tools featured in the Pro Cinema 61000. The Home Cinema 21000 is cased in a white design and delivers outstanding image quality for a reasonable price for home theater enthusiasts who don’t require the professional-level color tools and installation management features.

Also offered with the Home Cinema 8700 UB is Epson’s Super-resolution technology for enhanced picture quality and FineFrame™ technology for smoother frame interpolation, sharper video quality and the elimination of judder. It also includes a built-in Silicon Optix HQV Reon-VX video processor and PW390 scaler to ensure a smoother picture. New to the Home Cinema line, the Home Cinema 8700 UB now features pre-set color space selection to set color gamut according to geography and source material. In addition, the projector comes equipped with anamorphic lens mode to enable anamorphic viewing without an external processor for true 2.35:1 and 2.40:1 widescreen images without the black bars above and below the picture.