LONG BEACH, Calif. - Nov. 2, 2010 - Epson, the number-one selling projector brand worldwide, today announced that the new PowerLite® Pro Cinema 61000 has been honored as a 2010 CustomRetailer Magazine EXC!TE Award winner. The EXC!TE Awards are granted to products that stand out as being innovative, high-performing and solutions-oriented for the custom installation professional.

Epson's flagship Pro Cinema 61000 offers Epson's newly-developed 3LCD™ Reflective technology for advanced video quality with higher contrast ratios, richer colors, smoother gradation, and enhanced black levels. It also includes Epson's UltraBlack™ technology for exceptional picture quality and a new ultra-fast, dual-layered auto-iris to control light reduction rates to reach the world's first mega contrast ratio of up to 1,000,000:1.

"Our goal at Epson is to offer innovative, fully-featured home projection solutions to custom installers and dealers that are a great value for our customers," said Marge Ang, senior product manager, Epson America. "We feel that this award from CustomRetailer for our flagship model in the new 3LCD Reflective line is a great validation of those efforts and our product quality."

The Pro Cinema 61000 includes a host of value-added features, including ISF calibration, new color modes, color isolation, pre-set color space selection, and new networking features that give installers easy remote access and management to minimize downtime for consumers. Priced in the sub-$7,000 category, the Pro Cinema 61000 is encased in a stylish black exterior with a copper lens ring.

The EXC!TE Awards are presented annually by CustomRetailer Magazine, the leading business strategy publication for custom installers, integrators and custom retailers for various solutions that address the unique challenges custom installers face every day.