AMSTERDAM, THE NETHERLANDS (IBC 2016) – September 10, 2016 – Haivision, a market leader in enterprise video and streaming solutions, and Sales Cube, a specialist in professional and innovative video transmission systems for media and broadcast productions, today announced that they powered the first 4K 360-degree VR live stream for Deutsche Telekom’s Street Gigs Red Hot Chili Peppers’ concert.

Filmed live on Tuesday this week in Berlin, the virtual reality online streaming experience was fueled by Haivision’s KB 4K HEVC/H.264 encoder – an essential part of the live video workflow – streaming the Nokia OZO Professional Virtual Reality camera feed to more than 675,000 viewers on YouTube Live.

“In a high-profile live event like the 360 live stream for the Red Hot Chili Peppers, you really need to know that you’re working with most reliable systems that will not fail when your stream goes live,” said Tobias Vees, CEO of Sales Cube. “Haivision’s KB 4K encoder fueled the highest quality streams and supported a spectacular 4K viewing experience.”

“It’s rewarding to be involved in innovative projects like this,” said Peter Maag, chief marketing officer, Haivision. “Our 4K encoder is our highest performance appliance in our KB series, providing broadcasters with flexible and reliable options for live event streaming, and helping deliver the highest quality live video to global Internet audiences, regardless of device.”

For more details on the live stream workflow for the 4K 360-degree live stream, visit the Haivision blog. To learn more about Haivision video solutions, visit Haivision (stand 14.L16) at IBC 2016.

About the KB Encoder/Transcoder Series
Available as a small form factor portable appliance, on-premise server or 4K appliance, the KB Series of H.264 and HEVC internet media encoders and transcoders provides multiple options for live event streaming, giving Internet audiences the best viewing experience regardless of geographic location, network conditions or device.

About Sales Cube
Sales Cube is a German broadcast distribution company, focused on innovative products in the field of encoding/decoding, 360°-production as well as wireless video for the broadcast industry. From its offices in Hamburg and Cologne it helps its clients and technology partners with extensive broadcast and engineering know-how during pre- and post-sales to come up with the best solutions possible. Learn more at salescube.tv.

About Haivision
Haivision, a private company founded in 2004, provides enterprise video and streaming solutions that help the world’s leading organizations communicate, collaborate and educate. Haivision is recognized as one of the most influential companies in video by Streaming Media and one of the fastest growing companies by Deloitte’s Technology Fast 500. Haivision is headquartered in Montreal and Chicago, with regional offices located throughout the United States, Europe, Asia and South America. Learn more at haivision.com.