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LG Electronics, U.S.A

LG Commercial Displays
2000 Millbrook Dr.
Lincolnshire, IL 60069
United States
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Posted on Wednesday, February 27, 2013
Massive Ultra HD display largest in LG’s digital signage arsenal

LAS VEGAS, Feb. 27, 2013 – Today LG Electronics USA unveiled the industry’s first Ultra High-Definition digital signage monitor its 84-inch class (84.0 inch diagonal) Ultra HD Signage Display, the size of four 42-inch screens at Digital Signage Expo 2013 (booth 500).


Boasting 3840 x 2160 resolution four times higher than Full HD, totaling more than 8 million pixels – the commercial-grade Ultra HD screen provides the sharpest picture available on a large-screen display and an immersive viewing experience*. The 84WS70MS-B has a bezel width of just 27.9mm at its thinnest point and can be mounted in portrait or landscape mode.  A touch-enabled model also is available in the Ultra HD line.


“LG continues to drive the emerging Ultra HD TV segment,” said Y.K. Cho, B2B senior vice president, LG Electronics USA. “Building on our award-winning 84-inch class Ultra HD TV for consumers, our new commercial version will offer tremendous benefits to our B2B customers as they strive to differentiate themselves within their sector. The combination of 4K and multi-touch application opens up new opportunities within the digital signage arena.” 


Integrated in to all LED models, including the 84-inch Ultra HD screen, is LG’s In Plane Switching (IPS) panel technology that helps prevent color saturation and contrast for off-angle viewing (both horizontal and vertical), resulting in a display with great picture quality that can be installed at virtually any angle or height. IPS technology also provides a temperature tolerance of up to 230 degrees Fahrenheit (110 degrees Celsius), which helps alleviate a common problem with screens overheating and, as a result, suffering from permanent picture quality damage.  The feature rich large-screen monitor also includes Smart Energy Saving, Temperature Sensor, Auto Brightness Sensor, ISM Method and Key Lock.


“With more than 8 million pixels, the resulting crispness of the picture and visual experience actually causes people to stop and watch. It makes this display ideal for commercial applications. The addition of multi-touch technology makes it optimal for use in interactive commercial signage solution applications, such as public spaces, airports and retail settings,” said Dan Smith, director of digital signage for LG.


A slot at the rear of the display offers the opportunity to attach an external media player (compatible with LG Media Players MP700, MP500 Media Player) for a slimmer look and more convenient maintenance of the display solution.  Additionally, the display offers a user friendly interface through its use of LG’s proprietary web-based management platform, SuperSign Elite-w Lite, allowing integrators to pre-load templates to create and run dynamic content, coupled with quick navigation through menus to control networked displays and simultaneously run media files.