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Ross Video

By providing the industry’s widest range of high impact, high efficiency production solutions, Ross drives video production for billions of global viewers, empowering compelling and engaging news, weather and sports broadcasts, sports stadium screens, entertainment shows and concerts, educational institutions, legislative assemblies, corporate applications and inspiring houses of worship content.

Model: Interstellar

Interstellar provides an intuitive user experience that allows remote contributors to send high quality, low latency video to existing production infrastructure. Interstellar integrates with your exis
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Living Live Podcast: What's the Point of Metadata?
Posted on Monday, August 16, 2021
Living Live Podcast: What's the Point of Metadata?

Aug. 16, 2021 - Chris Lennon admits that metadata isn’t the sexiest topic – but it’s one that can make a tremendous difference.

Metadata is the data behind the data. It doesn’t always get its due, but it’s equally important – if not more. Metadata is at the top of the list for Chris Lennon, Director of Standard Strategy at Ross Video.

It’s so important, he wrote a book on it.

"Metadata is not the sexiest topic," Lennon said. "I’m here to tell you that it can be."

On this episode of Living Live! With Ross Video, host Tyler Kern talked to Lennon about his new book, "The Media Workflow Puzzle: How It All Fits Together," co-written with Clyde Smith. The duo also dug into metadata and its importance in production. Everything flows out of production, and metadata is crucial to that process.

When you think of production workflow, metadata’s role is making sure things stay in order. Because it’s at the top of the chain in production, it must be correct, because everyone down the line is reliant on this information is correct.

"The whole metadata area has become critical to all media workflows all the way from top to bottom," Lennon said. "At Ross Video, we’re focused on the top end of the chain where everything is created. It goes to the old axiom of, ‘Garbage in, garbage out,’ but nowhere is that truer than in metadata for media."

For the latest insights on video production and knowledge from experts in the corporate communications industry, make sure to subscribe to the Living Live! podcast on Apple Podcasts and Spotify.

By Tyler Kern

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